![]() So in addition to selling directly to customers via the brand’s website, Fly By Jing is now available in more than 400 stores across the country, plus giant grocery retailers like Costco, Whole Foods, Wegmans and Sprouts. People have realized that it is not any different from Cholula or sriracha, and that it’s nothing to be scared of,” she says. “Because of that messaging and because of our active insistence on marketing our products that way why chili crisp has become such a popular condiment in the US. Jing Gao is the brilliant chef and entrepreneur behind Fly by Jing, the first premium Chinese food company that has turned into a foodie phenomenon. with local branding, Gao chose to use English lettering to make her products more accessible. And unlike several Asian pantry staples sold in the U.S. Sheddable prodrug vesicles combating adaptive immune resistance for improved photodynamic immunotherapy of cancer. In addition to her bold neon branding that just begs to be Instagrammed, the jar and packets themselves have detailed instructions on how to use the items, and the brand’s website also features a wide range of recipes for more ideas. Gao A, Chen B, Gao J, Zhou FQ, Saeed M, Hou B, et al. Gao’s secret sauce to success lies in her deep understanding of marketing foreign pantry staples to a largely American audience. Making Chinese Ingredients A Staple In American Cooking “We want to be the go-to source for the highest quality Chinese food in the world,” notes Gao, sharing plans of slowly expanding her product line to include a lot more condiments and pantry staples in the coming months. 02 January 2019 Collapsing glaciers threaten Asia’s water supplies Tracking moisture, snow and meltwater across the ‘third pole’ will help communities to plan for climate change, argue Jing Gao. She also stocks premium pantry staples from local manufacturers like a 10-year aged black vinegar, 3-year-aged doubanjiang and preserved black beans to name a few. For anyone new to the joy of digging into a hot pot, all you need to do is stock up on dipping ingredients (noodles, tofu, meat, vegetables.you get the point) to create your very own delicious hot pot to share with friends and family. Prior to her career in food, Jing worked in brand management at P&G and led product marketing and strategic business development for Blackberry and frog Design.To prove that Fly By Jing is more than just a sauce brand, Gao has recently launched a Fire Hot Pot Base, the first all-natural soup base option available in the west. Her first cookbook will be published with Penguin Random House Ten Speed Press. Fly By Jing has grown 1000% over the past two years, and has successfully launched in Whole Foods, Target, and Costco. Jing wanted to show that Chinese food can be made from the highest quality ingredients without any artificial additives and preservatives, and Fly By Jing has played an instrumental role in creating space for diversity to exist in the natural food industry and beyond.įollowing its launch on Kickstarter In 2018 as the highest-funded craft food project on the platform, Fly By Jing has seen viral organic growth from a devoted fan base and has been featured in The New York Times, Fast Company, Fortune, WSJ, Saveur, Esquire and more, which have described the company as revolutionizing Chinese food and heralding a new era of flavor. She was born in Chengdu, but grew up everywhere, and uses her experience as a chef to share meaningful flavors that open people up to new ideas and conversations.įly By Jing began as Jing’s quest to reconnect with her roots, but became a mission to rewrite false narratives on Chinese cuisine in the West. Jing Gao is a chef, entrepreneur and a renowned expert on Chinese cuisine on a mission to bring uncensored Chinese flavors to the table.
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